How intelligent brand design can help brand owners to step out of the crowd!
A brand new food safe packaging design project for PrintCity.
Here we developed a modular premium packaging system for single ingedients of cereals to give customers the ability to buy and mix their muesli based on their individual taste. According to that a separate tray is also part of that concept to nobly serve and store the cereal boxes.
To demonstrate the idea behind we are producing some boxes in two production runs and environments. The first run was planned in standard UV offset with offline converting and is already finished. In the pictures below you can see some first impressions, better and further will follow. All single packagings were made with just two colours, two coatings (one primer and one effect coating), one hot foil and some embossing each. The effect coatings on these samples are: two Iriodin® Pigments from Merck and SENOSOFT®, a matt coating with great haptical experience from WEILBURGER Graphics. Flexo plates were made by Saueressig, all Foils by Kurz, stamping tools by Hinderer & Mühlich, cutting and creasing tools by Marbach, board by MetsäBoard, production, structural design and gluing by A&R Packaging and concept, brand and visual design and production-management by me.
In the next production step we will produce four additional boxes on a Gallus ICS 670 inline production machine in gravure and flexo printing. I'll add these pictures and further information as soon as they'll be available.
For the final tray (the one in the picture is only a dummy) we plan also some high value added versions based on digital packaging with digital metal by kurz and some further freaky effects.
For brand owners this concept would be a great chance to enter brand new markets in the premium high volume packaging sector and to sustainably bind their customers. Therefore we'll also create some special POS display solutions to show marketers how to gain success through intelligent brand, product, design and marketing concepts.
This is the final 3D-printed Tray made with PLA-Black for the luxury cereals concept MÜESLOVE.
The first 5 premium packagings after production.
Holographic hot foil embossing together with haptical matt/gloss coating effects and embossing. The pinstripe suit for your cereals.
All packagings keep also the brand name arround the bottom line.
Production Stage 1 | A&R Packaging in Kriftel, Germany
Mixed production: all 5 packagings were produced on one sheet.
Fine tuning of the effects.
Pigments by Merck.
Pigments by Merck.
30.000 sheets for the first production run.
Construction and early dummy production
Documentation and Tutorials
As always I've made all fotos and videos for documentation and written also a complex tutorial describing each production step starting at design level and ending at final converting.
Feel free to download these tutorials at www.printcity.de
