The Nasty Beast Campaign

One man and his Mac.

2014

Branding, Creative Direction

This was my first project for the PrintCity Alliance. I decidet to create a virtual brand to show all materials, technologies and substrates of the 48 Alliance member companies.

The result was a strong marketing campaign based on 119 designs, 42 single print jobs (most of them in live production at drupa on 6,500 sqm in Hall 6), 17 HD Videos (in summary 130 minutes) for 5 different video installations.

Production time was 6 months for the design and print jobs (including prepress work and production management) and just 3 weeks for the video production inclusive soundtracks.

Note: this all was made by one ugly guy (me), an Apple Macintosh and Adobe CS Suite. For the video production I used a Canon XL1s, the soundtrack was made with an Evolution Midi Keyboard, played also by ...me. ;)

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