Key Visual and Packaging Design for DSM, WEILBURGER and COMEXI
For the Tactile Event 2020 of DSM, WEILBURGER and COMEXI I did the key visual, the design concept and the flexible packaging design for the live produced pouches. As this event could not take place live on location in Spain as planned due to Corona, it was converted into an online event which received a great reception worldwide.
All design elements - the key visuals as well as the packaging design - were laid out in 3D as computer graphics. The octopus, the typo and even the cookies were rendered by me as high resolution CGI's and had not been photographed.
Since most of the content had to be made available as video material due to the switch to the online event, I also produced the promo video for WEILBURGER Graphics, which was thematically linked to the event.
And as a little gimmick, I also produced a USDZ version of the final packaging and a simple AR app to show the pouch design in an interactive way.
